Notso likes being an internet rock star.

Never one to be shy or afraid to speak his mind, Notso didn't have much interest in business in the beginning.

He confesses, "the only reason I wanted to be Vice President of the company is because I knew my brother wanted that title."

Early on in the business Notso discovered he and his brother were really good at building websites that would leave their customers wanting for more.

Over time he was instrumental in creating the profitable process that Half Fast clients know as the Infinite Upgrade Cycle.

In his words: "a Half Fast client buys something cheap or asks us to cut corners hoping it makes a problem go away. When it doesn’t work, we tell them it’s going to take a significantly larger investment. Half Fast clients don’t want to invest more. So they ask us to build something easy and cheap again. The first one didn’t work, surely the second one will".

Notso further explains how it works: "We’ve perfected this process where we deliver solutions that get results, we just don't know what the results will be. We call them solutions because we really hope they'll work".

It's this process that gave them the idea for the Half Fast slogan: "Save Now, Pay Later."

He's often asked why he's named Notso. As he tells the story, during childbirth he came out first before his twin brother. His mom asked the doctor 'are we done yet?' The doctor replied 'Not so fast, half way there'. So she named him Notso Fast, and his brother, Half Waythere Fast.