A number crunching analytics freak who is a master guru ninja with the SEO.

We asked Fairley to describe what he does. He said "I do SEO. I perform SEO things and SEO related tasks for businesses that want SEO or need business SEO even if they have SEO or aren't sure if SEO for small business is for them. SEO for small business SEO.

We didn't know it was possible to keyword stuff an actual conversation! We asked Fairley if he could expound on what he does and he replied, "I help B2Bs and B2Cs improve their ROI by tracking statistics and analyzing important KPIs based on factors like CTR, CPC, CPM, CPL and CPA. I also factor in EPC and CRO so we can really drive ROAS from our PPC, SEO, SEM, SMM and EMM campaigns." Uh, thanks Fairley, I bet you're fun at parties.

It's safe to say he tries to solve problems you didn’t know you had with solutions you don’t understand. It may take awhile though. Fairley Fast may be the fastest worker in the family, but he still takes after his brother, Half Fast.

His analysis isn't always correct, but if he's wrong, he's willing to admit it and will keep trying until someone else can provide the answer.